The technological hurdles to embracing big data are well-known at this point -- McKinsey & Co. predicted a shortage of nearly 200,000 skilled data analysts by 2018 -- but an even bigger obstacle to achieving analytics nirvana might be overcoming a strong anti-data corporate culture. It's easy to grasp the value of adopting big data techniques, but the changes required to listen to the data and, possibly, to transform a company's business model take a little more work.
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