Originally posted on Gigaom:
The business social network ExploreB2B, which offers a cross between LinkedIn (s LNKD), Quora and a blogging platform, has officially launched in the English-speaking world.
The previously German-only site is largely built around articles that show off members’ expert knowledge in various fields. The idea is to use the discussions around these articles, along with other features such as project boards and virtual industry conferences, as a basis for problem-solving and international deal-making.
According to sibling founders Jonathan and Susanna Gebauer, LinkedIn‘s problem is that it’s too noisy – any user can create a new discussion group, which means you end up with loads of groups about the same topic.
ExploreB2B’s articles, on the other hand, help establish their writers as experts in specific fields. Other users can subscribe to those fields, and curation cuts down on duplication.
Most social platforms live off activity,” Jonathan Gebauer told me…
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