Adele’s ’21’ Bump GettingBigger: Now Aiming for650-680,000 Sales Week


Adele **’s “21” is shaping up to
have an even bigger week than
first thought.
Presently, the set is now
projected to sell somewhere in
the range of 650,000 to 680,000
by week’s end on Sunday, Feb.
19, according to industry sources.
That’s up from the half-million-
plus forecast that Billboard
reported on Thursday morning
(Feb. 16).
Next week, “21” will mark its
one-year anniversary on the
chart — a list where it’s never left
the top 10 in a single week. It will
also notch its 21st week at No. 1
and surpass the 7 million U.S.
sales threshold. Currently, its
sales stand at 6.62 million.
Finally, if “21” sells more than
650,000 this week, it will be the
best week for any album since Lil
Wayne’s “Tha Carter IV” debuted
with 964,000 at No. 1 on the
chart dated Sept. 17, 2011. It will
also be “21’s” biggest sales week,
period. Its highest frame came
over the Christmas holiday, when
it shifted 399,000.
On Nielsen SoundScan’s Building
chart (below), Adele is — no
surprise — at No. 1 while the
“2012 Grammy Nominees”
compilation is at No. 2. The
Building tally is a precursor to the
final Billboard 200 ranking —
reflecting the first four days
(Monday through Thursday) of
SoundScan’s tracking week
(ending Sunday, Feb. 19) as
reported by six major merchants.
The “Now 41” compilation is in
the third place position, Paul
McCartney’s “Kisses on the
Bottom” is found at No. 4 and
Van Halen’s “A Different Kind of
Truth” is No. 5. Coldplay’s “Mylo
Xyloto” is No. 6, Bruno Mars’
“Doo-Wops & Hooligans” is No. 7
and Lady Antbellum’s “Own the
Night” is at No. 8. The Civil Wars’
“Barton Hollow” could find itself
jumping into the top 10 for the
first time next week, as it stands
at No. 8 on the Building chart.
The duo had a short
performance on the Grammy
Awards — as a prelude to
introducing Taylor Swift to the
stage — and it is clearly
resonating with consumers.
Rounding out the Building tally’s
top 10 is the Fray’s “Scars &
Stories.”
One note about SoundScan’s
Building chart — it does not
include catalog (older) albums, so
Adele’s “19” is absent from the
list. However, Billboard expects
that “19” will feature in the top
five of the Billboard 200 chart
next week. (The Billboard 200
includes both current and catalog
titles.)
The new Billboard 200 chart’s top
10 will be revealed on the
morning of Wednesday, Feb. 22.
Nielsen SoundScan Building Chart
Rank LW
BB 200 Artist Title 1 1 Adele “21”
2 8 Various Artists “2012 Grammy
Nominees” 3 3 Various Artists
“Now 41” 4 5 Paul McCartney
“Kisses on the Bottom” 5 2 Van
Halen “A Different Kind of Truth”
6 14 Coldplay “Mylo Xyloto” 7 30
Bruno Mars “Doo-Wops &
Hooligans” 8 17 Lady Antebellum
“Own the Night” 9 41 The Civil
Wars “Barton Hollow” 10 4 The
Fray “Scars & Stories” The
Building Chart reflects the first
four days (Monday through
Thursday) of SoundScan’s
tracking week (which ends
Sunday) as reported by six major
merchants: iTunes, Trans World
Entertainment, Best Buy,
Starbucks, Target and Anderson
Merchandisers. Billboard
estimates that they make up
about 85% of all U.S. album sales.

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