Adele’s ’21’ May Sell 300,000 In 22nd Week at No. 1

Adele’s massive sales figures just keep piling up.

Her “21” set, which took home the Grammy Award for album of the year on Feb. 12, should spend its 22nd week at No. 1 on the Billboard 200 chart next week. Industry sources suggest the album could sell another 300,000 copies by the end of the tracking week on Sunday, Feb. 26.

This past week, the diva’s album — her second — reigned at No. 1 with 730,000 after the first full week post-Grammy Awards.

If “21” is No. 1 for a 22nd week, it will be the longest run at No. 1 for an album since Prince and the Revolution’s “Purple Rain” soundtrack was tops for 24 weeks in 1984 and 1985.

The new Billboard 200 chart’s top 10 will be revealed on the morning of Wednesday, Feb. 29.

Aiming for No. 2 next week is Whitney Houston’s “Whitney: the Greatest Hits,” with perhaps 150,000-170,000 sold. Adele and Houston’s sets might be the only two albums to surpass 100,000 this week, as the next-biggest seller looks to be Tyga’s new “Careless World.” It’s shaping up to sell around 80,000 to 90,000.

On Nielsen SoundScan’s Building chart (below), Adele is No. 1 while Tyga is at No. 3. The Building tally is a precursor to the final Billboard 200 ranking — reflecting the first four days (Monday through Thursday) of SoundScan’s tracking week (ending Sunday, Feb. 26) as reported by six major merchants.

(Houston’s “Greatest Hits” is absent from the Building Chart, as it does not include catalog [older] albums. However, “Hits” will be present on the Billboard 200 next week.)

fun.’s sophomore album, “Some Nights,” is at No. 2 on the Building chart and could arrive in the top five of the Billboard 200 next week. The effort is projected to sell around 50,000 to 60,000.

Other new albums that could perhaps start in the top 10 next week: Chiddy Bang’s “Breakfast” and Sleigh Bells’ “Reign of Terror.” Chiddy Bang’s set is exclusive to iTunes this week and may sell around 25,000. Sleigh Bells’ effort could sell 30,000.

On the Building Chart, Chiddy Bang and Sleigh Bells are found at Nos. 5 and 6, respectively.

As for the rest of the Building Chart’s top 10, the “Now 41” compilation sits at No. 4, the “2012 Grammy Nominees” collection is No. 7 and Drake’s “Take Care” is No. 8. Van Halen’s “A Different Kind of Truth” is No. 9 and Rihanna’s “Talk That Talk” is at No. 10.

Nielsen SoundScan Building Chart
Rank LW
BB 200 Artist Title
1 1 Adele “21”
2 NEW fun. “Some Nights”
3 NEW Tyga “Careless World”
4 3 Various Artists “Now 41”
5 NEW Chiddy Bang “Breakfast”
6 NEW Sleigh Bells “Reign of Terror”
7 5 Various Artists “2012 Grammy Nominees”
8 12 Drake “Take Care”
9 6 Van Halen “A Different Kind of Truth”
10 17 Rihanna “Talk That Talk”
The Building Chart reflects the first four days (Monday through Thursday) of SoundScan’s tracking week (which ends Sunday) as reported by six major merchants: iTunes, Trans World Entertainment, Best Buy, Starbucks, Target and Anderson Merchandisers. Billboard estimates that they make up about 85% of all U.S. album sales.


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