Jay-Z Returning to South bySouthwest


J ay-Z ** will be performing at
South by Southwest for the
second year in a row.
The MC has teamed up with
American Express for the “Amex
Sync Show,” which will air live
from SXSW at Austin City Limits on
March 12 at 7 p.m. CST — the
show will be live-streamed on
YouTube [LINK] and will be
rebroadcast on-demand from
March 13-19.
The concert is part of American
Express’ new Twitter experience.
Cardmembers will be able to
tweet using special hashtags to
get exclusive offers when they
shop at retailers including Best
Buy, McDonald’s, Zappos, and
more. During the live stream, fans
can tweet song requests and
unlock a digital concert poster.
Last year, Jay made a surprise
appearance at the showcase for
Kanye West’s G.O.O.D. Music label,
capping a bill that also included
John Legend, Mos Def, Pusha T,
Big Sean, Kid Cudi and others.

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