Lionel Richie to HeadlineBillboard’s SXSW Showcase

Hello, Austin. We have what you’re
looking for. Lionel Richie **,
whose timeless hits include “Easy
and “Endless Love,” will headline
Billboard’s annual showcase at
South by Southwest’s Music
Festival on March 14 at Austin’s
ACL Live. Marking Richie’s SXSW
debut, the showcase will focus on
the icon’s catalog spanning 44
years in the hit-making business
and promises a fair share of
surprise guests.
SXSW HQ on Billboard: Get All
the Latest News
Joining Richie will be an eclectic
mix of the buzzworthiest acts
visiting Austin this year, including
indie darlings Poliça, stylish party
band Wallpaper. **, retro-soul
rockers Vintage Trouble ** and
R&B hit maker The-Dream **,
who has achieved international
success as a solo artist and also
composed a string of chart-
topping singles for artists such as
Beyoncé **, Rihanna **, Justin
Bieber ** and Mariah Carey **.
“Three Times a Lady”
“All Night Long (All Night)”
The opportunity to explore new
music with other passionate fans
was just one of the reasons
Richie chose to make his first trip
to SXSW.
“It’s so great to be a part of a
festival that for two decades has
helped launch the careers of
some important new artists and
celebrates iconic artists who have
had a lasting impact on the
musical landscape,” he said. “I’m
looking forward to checking out
some of the new bands that I’ve
been reading about for the last
several months and making some
new friends who share my
passion for music.”
Richie, whose 10th album
“Tuskegee” is scheduled for
release on March 27, has created
an unforgettable body of work
both as a solo artist and as
frontman of pioneering ’70s soul/
funk band the Commodores. “All
Night Long (All Night),” “Say You,
Say Me,” “Hello,” and “We Are the
World” are just a few of the 22
top 10 hits he’s had on the
Billboard Hot 100 chart.
“Tuskegee” is a collection of many
of those hits, but on the album
Richie is joined by some of the
biggest names in country music
including Kenny Rogers, Jason
Aldean and Sugarland’s Jennifer
Nettles. He plans on bringing that
spirit of collaboration to SXSW as
“I will be joined by a surprise
guest who will help me unveil
music from ‘Tuskegee,” Richie
said of Billboard’s showcase in
Austin. “I can’t think of a better
way to launch this album than by
sharing the new music at South
By Southwest.”
Bill Werde, Billboard’s editorial
director, calls Richie’s canon of
hits “amongst the most beloved
and time-tested” of any artist
“That his current project is built
on those hits gives you a sense of
what to expect at the show,” he
said. “Add to that some of the
amazing artists that we have up
our sleeve to join Lionel on stage,
and you’re looking at a night that
will be one memorable moment
after another. This show is going
to blow people way.”
Billboard’s 2012 SXSW showcase
show will begin at 8 p.m. CT on
March 14 and is open to festival
badge holders. A limited number
of non-badge holders will be able
to buy tickets at the door as well.


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