Pontiflex Launches Self-Serve Version Of Its “Mobile Signup” Ads


TechCrunch

Pontiflex, a company focused on what it calls “mobile signup” ads, is reaching out to smaller advertisers today with the launch of AdLeads, its self-serve platform.

Co-founder and CEO Zephrin Lasker says this has always been one of his goals for the company, ever since it launched five years ago — to allow any business, regardless of size, to pay for marketing leads collected via Pontiflex ads (advertisers only pay when someone actually enters their contact information into a sign-up form). With the growing importance of mobile, Lasker says this is “the next big step” beyond Google AdWords for many small businesses.

“We’re on our phones all the time,” he says. “They might as well be taped to our foreheads. Anybody from a small business owner to a media planner can tell that everybody’s attention has shifted.”

Lasker also walked me through the process of creating and managing…

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