Sojern Raises $7.5 Million For Its Push Into Travel Tech And Targeted Travel Ads


TechCrunch

The travel industry is one vertical that seems to be seeing a lot of disruption at the moment — ranging from social media startups changing how we plan and book our journeys, to those who are re-examining how companies in the business are going to make money in the future. One of the startups working in the latter space, Sojern, today announced that it has raised a round of $7.5 million.

This round, Sojern’s third, was led by new investor Industry Ventures, with existing investors Focus Ventures, Norwest Venture Partners and Trident Capital all also participating.

Sojern started four years ago with a business focused around advertising on boarding cards. But it has more recently expanded to also offer a product it calls the Sojern Media Platform — essentially, an audience re-targeting service aimed specifically at the travel sector, relying on some 50 million pieces of anonymized travel…

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