Sony Shakes Things Up Under New CEO, Reorganizes For The Post-PC Era


TechCrunch

Sony enters a new era April 1st. On that day Kazuo Hirai will replace Sir Howard Stringer as Sony’s president and CEO. The challenges ahead are massive; Sony is facing a financial and organizational calamity. Sony is simply too big and has fallen too far and Hirai is tasked to bring Sony back to glory.

Sony just announced a new corporate organization that shows drastic change is underway. Under this strategy, dubbed One Sony, separate Sony divisions will share management, hopefully streamlining decisions and creating a more unified end-user experience that better utilizes Sony’s content offering. Sony under Stringer was an unwieldy multi-headed beast. Hirai is clearly trying to tighten the reins. It just might work and it has to work.

Prior to Stringer, Sony was led by Nobuyuki Idei who started feeding the hungry Sony machine. Under his watch Sony established Sony BMG Music Entertainment and purchased Hollywood’s…

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