Why does Apple care so much about SIM cards anyway?


Gigaom

Apple(s AAPL) has reportedly offered its design for itsy bitsy SIM cards — known officially as nano-SIM — to other mobile device makers that are part of the ETSI (European Telecommunications Standards Institute) without asking them to pay for it. There’s probably more to it than a sudden spirit of generosity. Apple loves to control the entire experience of its products, and when it comes to the iPhone and now iPad, the biggest uncontrollable element is a customer’s wireless carrier. And having a say in the SIM card, in theory, pushes Apple closer to the long-term goal of controlling every aspect of its mobile devices.

This has bubbled up in the news because of an impending hearing to decide between Apple’s proposal for the design of nano-SIM cards and those of Nokia(s NOK), Motorola(s MMI) and RIM(s RIMM) before the European telecom standards organization later this week, as the

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