Time Out NY adds e-commerce, daily deals and apps


Time Out New York is rolling out a new digital strategy including e-commerce, daily deals and apps.

The market is crowded with “what-to-do-in-NYC” apps — including offerings from the New York Times (s NYT) and New York magazine as well as consumer review-centric apps like Yelp and Urbanspoon. But Time Out New York hopes to appeal to a base of local readers who trust its editorial brand and already read the magazine and website. The company’s iPad app offers a “personalized, citywide recommendation engine,” and the iPhone app provides info on arts, entertainment and venues. (An Android version is on the way.)

Time Out New York is also adding restaurant reservations, though a partnership with Open Table, and theater ticketing to its website. Eventually, it will expand to offer tickets to other types of events as well.

In addition, the company is launching daily deals and other special offers. New York City…

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