How To Scale A $1 Billion Startup: A Guide From Instagram Co-Founder Mike Krieger


Instagram’s co-founders Kevin Systrom and Mike Krieger have been noticeably silent since their photo-sharing app Instagram was bought by Facebook earlier this week for $1 billion.

In the meantime there has been a lot written about that deal, from praise to backlash, parsing what it means and why.

But if you’d like to hear a little (actually, a lot) about how Instagram got to where it did, read on.

Last night, Krieger gave a presentation at an Airbnb event for employees and members of the network, part of a regular series called the Tech Talk. The subject was “Scaling Instagram.”

Considering his company was just bought for $1 billion, it’s a pretty remarkable effort, 185 slides in all.

The talk, as the name of the event would suggest, is mainly about engineering and back-end work. It goes through some of the obstacles and solutions that Krieger and…

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