Three billion flips later, Flipboard turns to video


Tablet content aggregators like Flipboard and Zite have found favor by re-imagining modern web text as linear pages of ye olde magazines. But can the same paradigm work for other online content?

Flipboard on Wednesday launched what it is calling “TV” channels – curated sections of its Content Guide sidebar that include only videos, no text, culled from popular YouTube channels.

In one way, this is nothing new – articles read through Flipboard can already contain videos. What is notable is that Flipboard is making a specific play for audiovisual content inside its magazine-like applications.

How well this will work remains to be seen. On my iPad 2, Flipboard presents videos fractionally more sluggishly than outside; orientation rotation is noticeably slower.

Most of all, will people associate video with the page-turning paradigm of Flipboard’s retro-magazine aesthetic? Perhaps so – the swipe and flip interaction is characteristic of tablets in their…

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